Marketing consulting & premium growth
Turning exacting standards into lasting growth.
Upmarket Consulting helps SMEs and organizations move upmarket and build value that lasts. An expertise forged in the field, in the most demanding sectors — aviation, healthcare, luxury, and banking — that turns your premium positioning into the engine of your growth.
Commercial & marketing strategy
Structure and accelerate your company's growth: diagnosis, positioning, and an action plan to turn your potential into concrete results.
Offer development & premium positioning
Elevate your offer to premium standards: repositioning, pricing, and tools serving an exceptional customer experience, inspired by the sectors with the highest quality standards.
Knowledge transfer & impact projects
Sharing expertise in the service of meaning: passing on knowledge and supporting projects with real impact, in education as much as in the nonprofit sector.
Expertise built in the field
A marketing leader with 30 years of experience, Florence de Kerviler developed B2B key accounts at Crédit Agricole, led Air France's sales forces worldwide, created the Bluebiz loyalty program, forged strategic partnerships (Disney, Hertz), drove the "La Première" strategy, and orchestrated the premium repositioning of Emeis clinics. Everywhere, the same conviction: putting the customer at the heart of every decision. And the same signature: uniting and motivating teams around shared performance, improving processes, building tools, steering and training — with, as a constant result, growth in revenue and profitability. Today she is enriching that journey with new, complementary chapters — education and nonprofit engagement — where she passes on her experience in the service of meaningful projects.